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Introducing Novo Fogo’s Chief Alegria Officers (ChAOs)!
Novo Fogo welcomes the Grammy-nominated tropical dance music superstars SOFI TUKKER as partners in the business and global brand ambassadors!
In their new roles as Novo Fogo’s Chief Alegria Officers (ChAOs), Sofi Tukker’s eponymous duo Sophie Hawley-Weld and Tucker Halpern will share the joy of Novo Fogo with the global joy storm of music-lovers known as “The Freak Fam” – and each of you!
The partnership draws inspiration from Sophie’s time spent living in Rio de Janeiro, Tucker’s passion for sports, and their joint appreciation of Brazilian music, language, culture, energy, and human and environmental diversity.
As our family is growing, we want to share with the world the amazing positive energy that comes from blending integrity with joy. We hope you can join us!
