This expression embodies the best characteristics of our standard Silver Cachaça—banana, passion fruit, lime blossoms, sweet red peppers, and sea salt—and intensifies them in a higher-proof liquid. The end result is a potent but clean cachaça that takes the leading role in a broad range of cocktails, from sours to tiki drinks and twists on classics. We completely redesigned the 1-liter bottle for bar and bartender with a smaller, circular footprint, a taller neck, and a slimmer midsection so that it fits in the well and is easy to handle.

1 liter | 43% ABV

In addition to its functional benefits for bars and bartenders, Novo Fogo Bar Strength Cachaça was created to be foremost an exceptional distilled spirit with a minimal environmental impact, no matter how far it travels from Brazil to its final destination in a cocktail.

As the producer of the cachaça in the bottle, Novo Fogo is a carbon-negative company. Through our business practices of waste minimization, organic production, the ownership and management of forested land, a growing reforestation project for threatened tree species and the purchase of carbon offsets, Novo Fogo absorbs more CO2 than it emits. However other companies in a global supply chain are also necessary to bring this new product to the market, and designing Bar Strength Silver Cachaça offered us an opportunity to understand and take responsibility for the indirect carbon footprint of these upstream and downstream companies as well.

In the world of carbon emissions, these terms refer to the types of carbon emissions along a company’s supply chain:

Scope 1 emissions are the direct emissions from resources we own and control, like the tractor on our farm and the furnace that burns the sugarcane pulp at our distillery.

Scope 2 emissions are the indirect emissions generated by the utility provider that sells us electricity. In our part of Brazil, energy is generated at a hydroelectric power plant.

Scope 3 emissions are all the indirect emissions in the supply chain that are linked to our company operations. Upstream, they include emissions associated with the packaging, glass bottles, and other components we buy from other companies. Downstream, they include emissions associated with storing and transporting our products to retailers and restaurants.

Our calculations include activities by suppliers and distribution partners above and below Novo Fogo’s own activities, such as the production of the glass bottles, labels, corks, and cases, ocean and land freight, distributor warehouse utilities and fuel, sales and delivery activities, etc. Unsurprisingly, Novo Fogo’s activities generated only 21.5% of the total emissions created in the supply chain of this product; the rest were emitted by our suppliers (45.9%) and distribution network (32.6%). We totaled these numbers and purchased carbon offsets to bring the net to neutral for the entire supply chain. The detailed calculations are included with each case of Bar Strength product, and here is a summary:

Here is another view that shows the types of activities that their impact to the total carbon footprint:

Through Native, our partner offsets provider, Novo Fogo’s carbon offset purchases financially support a project that provides water filters for 2,000 coffee-growing families in Honduras, eliminating their need to cut and burn trees for boiling water. This ultimately preserves the fragile local forest habitat and thus satisfies two core tenets of Novo Fogo’s sustainability foundation: carbon management and forest preservation.

Novo Fogo also contributes $3 per case of all of all our bottle sales to The Un-Endangered Forest project, a program that works to remove 36 species of native Brazilian trees from the threatened list. Each bottle is made from recycled glass and the neck wrap is repurposed from plastic collected from the streets of São Paulo, Brazil.