Novo Fogo Press Stories

December 16, 2022

Continuing their legacy, Novo Fogo partnered with the Grammy-nominated duo SOFI TUCKER (Sophie Hawley-Weld and Tucker Halpern) to focus on product development and innovation, rainforest conservation initiatives, and more.

December 16, 2022

As Novo Fogo’s Chief Alegria Officers (ChAOs), SOFI TUKKER’s areas of focus will include brand growth and strategy, product development and innovation, content creation and rainforest conservation initiatives.

December 16, 2022

SOFI TUKKER have also been announced as brand ambassadors for Novo Fogo, a “rainforest preservation steward and producer of award-winning Brazilian sugarcane spirits and ready-to-drink cocktails.

December 16, 2022

SOFI TUKKER have announced they have become brand ambassadors for and co-owners of Novo Fogo, a rainforest preservation steward and producer of award-winning Brazilian sugarcane spirits and ready-to-drink cocktails.

October 30, 2022

Novo Fogo invited eco-conscious bartenders to enter an original cocktail recipe centering around the theme of sustainable drinking using its thoughtfully produced Bar Strength Organic Silver Cachaça.

October 27, 2022

Using the standard cachaça cocktail, the caipirinha, as its base, Novo Fogo’s sparkling iteration adds a jolt of carbonation to make the drink even livelier than it normally is. Fresh and zesty, a sparkling caipirinha is a perfect accompaniment to a barbecue, a hike, or really any event where fun is involved.

September 2022

There are new constraints on extractive industries, some by government regulation, but others by consumer demand. Right now, everyone from the nation’s leading financial advisors to consumers at the grocery store are making decisions based on sustainability. All businesses, and business leaders, will have to adapt. In this issue, we chose winemaking as a model for sustainable agriculture, green manufacturing, and consumer product marketing.

September 26, 2022

One of the best parts of cocktail culture is trying something you’ve never had before. While Novo Fogo Cachaca is nothing new (it’s one of the most popular liquors in Brazil), we’re willing to bet your loved one hasn’t had this sugarcane-based spirit.

September 26, 2022

For this week’s episode, we decided to shine the spotlight on Cachaça, the beautiful and poorly misunderstood native spirit of Brazil. To lead us through this education, we are joined by the director of marketing for Novo Fogo, Luke McKinley. So tune in as we discuss the production, history and present of this incredible cane spirit.

August 15, 2022

Instantly transport yourself to Brazil with Novo Fogo’s line of Sparkling Caipirinhas. They come in three flavors — Original Lime, Passion Fruit-Lime and Mango-Lime — that all have 8.2 to 8.5 percent ABV (the Mango-Lime is strongest) and clock in under 140 calories.

August 5, 2022

When you’re tired of drinking bubbles and wine, turn to Novo Fogo’s Sparkling Caipirinha Cocktails, one of the most popular cocktails in Brazil. Each can contains Cachaça, a Brazilian rum-like liquor that’s distilled from fermented sugarcane juice, fruit juice, and sugar.

July 4, 2022

One of the better ones we tried was the Novo Fogo sparking Caipirinhas line, which includes Original Lime, Mango and Lime, and Passion Fruit and Lime, at 8.2% ABV per can.

June 29, 2022

But one of its best-kept secrets should, perhaps, be shared more widely with the world: the caipirinha. The caipirinha is Brazil’s national cocktail, a word that evokes both river monsters and moonlight dancing but actually refers to a drink prepared by muddling lime juice and sugar together and then adding a sugar-cane-based spirit to it.

May 13, 2022

On this episode of “Cocktail College,” host Tim McKirdy dives into an iconic Brazilian cocktail, the Caipirinha. He is joined by Gui Jaroschy, co-founder of Unfiltered Hospitality in Miami. They discuss the best ways to incorporate ingredients into this drink, riffs on the classic, and the lost art of muddling.

May 2, 2022

Brazil’s coastal rainforest and the world’s second-largest Biosphere Reserve, Floresta Atlântica, hosts Novo Fogo, an organic cachaça distillery. Cachaça is made from fermented sugarcane juice, and Novo Fogo processes their sugarcane minimally and commits to a zero-waste process.

Spring 2022 Issue

It’s unusual to find a distillery that centers the concept of terroir in its messaging; even more uncommon is one that is certified carbon negative and committed to removing 36 species of native trees from the threatened list. That is just a couple of highlights in the story that Novo Fogo, a distillery located near the town of Morretes within Brazil’s Atlantic Forest, is trying to tell.

May 13, 2022

April is Earth month, but for Novo Fogo our journey of making cachaça sustainably never stops! Since the beginning, our sugarcane farm has been USDA-certified 100% organic, our zero-waste distillery recycles all its byproducts, and we offset our non-production business emissions to make Novo Fogo overall carbon-negative.

April 11, 2022

Novo Fogo sources bourbon barrels from Four Roses and Heaven Hill, and has a cooper in Brazil sand and re-toast them. “The cooper shaves off the char and some of the bourbon that has soaked into the wood and re-toasts the wood to a variety of levels—this is because in the hot, humid climate of Morretes, Brazil, the ‘devil’s cut’ of bourbon that has soaked into the wood would leach into our cachaça, making for a far more bourbon-y spirit than we desire,” McKinley describes.

March 31, 2022

Seattle Sounders goalkeeper Stefan Frei and soccer legends Kasey Keller and Marcus Hahnemann came together for the official launch of their partnership with the Seattle-based company Novo Fogo Cachaça on Sunday, March 27. The event took place at Navy Strength in Belltown. TREE-KEEPER, a packaging series for two Novo Fogo Caipirinha products designed by Frei, launched this partnership.

March 9, 2022

Novo Fogo describes its bright, grassy cachaça, made from fresh-pressed sugarcane, as “rum’s older Brazilian cousin.” It’s also a spirit with a mission: In the heart of Brazil’s coastal rainforest, Novo Fogo centers its environmental efforts around trees, specifically reforestation efforts. More than 300 species of native Brazilian trees are threatened today, says Axinte, including many used in making barrels for aging cachaça.

February 22, 2022

It’s similar to a margarita, but instead of being prepared with tequila, it instead includes cachaça, which is a liquor that’s somewhat similar to vodka. The cachaça is then mixed with limes and sugar for a sweet-but-sour cocktail that’s easily sippable and perfect for laid-back beach days. If you want to enjoy your caipirinha at the beach but don’t want to have to mix it yourself under the umbrella in the sand, then Novo Fogo has you covered with their sparkling caipirinha.

February 25, 2022

At Leyenda, we do 2 ounces of white rum for a Piña Colada. In the white rum, we have our own blend. So we do 1 ounce of Novo Fogo Cachaça, the silver. They’re great friends, super awesome. There is a lot of sugar cane flavor, it’s delicious.

January 11, 2022

Cachaça is made from fermented sugar cane, and it comes sweetly through in this warm, spiced toddy from Novo Fogo.

January 11, 2022

If you are a fan of rum, you need to give cachaca a try as well, the Brazilian cousin that is distilled from sugarcane juice. “Novo Fogo Cachaca is earthy and light,” says Simmerman. This is the obvious choice for a Caipirinha drink, but try sipping on its own as well to discover the character of this Brazilian staple.