In the official “Spiral” music video, Sophie and Tucker have a pizza party with world-renowned German model and entrepreneur, Heidi Klum.

To accompany their album release, SOFI TUKKER is going on their biggest tour ever, making 25 stops across North America and playing large arenas like Red Rocks Amphitheater in Colorado, WaMu Theater in Seattle, and The Torch at the Los Angeles Coliseum. Their live sets will be complete with the Bob’s Dance Shop performative dancers, who have been gaining traction over the last several years for bringing energy to stages all over the world.

SOFI TUKKER is donating $1 per ticket sold on this tour to our reforestation project, The Un-Endangered Forest™, for which they are on the steering committee.

Watch the Austin pre-funk recap video.

We are supporting SOFI TUKKER’s North American tour with our own cocktail version of the tour! In twelve cities along the way, we are hosting epic parties before or after the band’s concert, at a nearby venue. Enjoy world-class cocktails (alcoholic and non-alcoholic), Brazilian breads and bites, and music from DJs and live percussions. And we have SOFI TUKKER’s opening artist, DJ CAROLA, in the booth for all afterparties!

We are joined by Netflix’s Drink Masters celebrity bartenders Kate Gerwin (65k followers), Kapri Robinson (17k followers), Meredith Barry (9k followers), and Suzu (54k followers) along the tour with their creations of Novo Fogo cocktails and mocktails.

Watch highlights from our first two events in Austin and Brooklyn and catch us on the rest of the tour!

Watch the Brooklyn afterparty recap video.

DJ CAROLA is currently on a North American tour with SOFI TUKKER, opening for the dance music superstars’ show promoting their new album BREAD.

Celebrity liquor brands are common these days, with actors, artists, and athletes often starting projects as founders and building their new brands around their own personal interests. But when an established brand brings a celebrity into their fold, the intersection is more difficult, with many aspects of the relationship designed around their economic weight. Novo Fogo Cachaça, a passionate advocate for sustainable practices in the spirits industry, found its kindred spirits in SOFI TUKKER, a multi-Grammy nominated dance music duo with a global audience. The brand and the band recognized that they shared the same multi-cultural inspiration, values, and objectives, and struck a partnership that goes beyond the numbers. In this video, Novo Fogo founder and CEO Dragos Axinte talks candidly with Sophie Hawley-Weld and Tucker Halpern about their common higher calling, how the partnership got started, and the work and evolution they accomplished in their first year together.

On the new HBO MAX series, Shay Mitchell explores the national beverages of South American countries. In Episode 4, she visits Brazil to sample the best beer, wine, and of course, cachaça. She visits the Novo Fogo distillery in Morretes and tours the ins and outs of what makes us unique, including spending time in EKÖA Park, the starting point for the trees we plant with The Un-Endangered Forest Project™.

Shay Mitchell is best known for her part in the popular television series “Pretty Little Liars” and has 36M followers on Instagram.

Look Out for Novo Fogo bottles in the official Jacaré music video.

In late August, Sophie Hawley-Weld and Tucker Halpern released their ten-song album with a debut on Good Morning America. The collection of songs includes features from MC Bola, Channel Tres, and Kah-Lo.

Globally-renowned model and entrepreneur is a consistent fan of Novo Fogo and was seen recently posing with our ready-to-drink canned cocktails at Hard Music Festival in Los Angeles.

Check out her Instagram account (12M followers)!

Lui owns Ember and Alma, a Brazilian restaurant and bar in the Boston area. But he is best known for his videos, in which he offers his unfettered spirit reviews and posts entertaining cocktail recipes. Lui (417K followers) is our biggest fan (unpaid!) and created many videos about our products and brand… plus that epic rave in the jungle that we threw with SOFI TUKKER at our distillery.

It’s hard to encapsulate all of our work into a mailable box, but we tried anyway. Our green box includes a 750 ml bottle of cachaça (any choice), four 50 ml samples of other expressions, and one can of each of our Brazilian Organic Cocktails and Sparkling Mate Teas. The paperology gives a summary view of our company, our reforestation project, and the environmentally-conscious practices we put into our business and making of the box itself.

Alessandra Ambrosio is among those who have shared their unboxing videos, along nightclub titans Jason Strauss (TAO Group) and David Grutman (GROOT Hospitality).

OMNIA Nightclub in Las Vegas is one of the largest, most popular, and successful nightclubs in the world. Our Brazilian Organic Cocktails and DRINKEE Passion Fruit Cachaça were originally featured only during SOFI TUKKER’s DJ sets but are now available year-round. Watch the highlight video!

TAO Day Beach Club has been our biggest boom to Las Vegas sales from the beginning of summer season 2024. Featuring Novo Fogo products on the regular menu, the party really hits up on days when SOFI TUKKER plays their DJ sets. The success at this club paved the way for more menu placements at Marquee Day Club and OMNIA Nightclub. Watch the highlight video!

Free Spirit: A Toast to Every City is Kate Gerwin’s ode to bars across the United States that represent the core of each city’s culture. In the New Orleans episode, she explores old traditions and combines classic flavors with new twists. At Cane and Table, she makes a hot tea cocktail with DRINKEE Passion Fruit Cachaça.

Kate Gerwin is one of the most decorated and respected bar professionals in the USA and a finalist of the Netflix show DRINK MASTERS. Our collaborative post gained attraction for both of our audiences.

Popular cocktail YouTuber Anders Erickson (552K subscribers) takes a close look at Brazil’s other famous cocktail, The Rabo de Galo. Literally translated as “tail of the Rooster” (i.e. “cocktail”), this is Brazil’s version of the classic Manhattan. It is often enjoyed as a 50/50 mixture of cachaça and sweet red vermouth; in the city of São Paolo, Cynar replaces or adds to the vermouth. We like Anders’ perspective on this cocktail (and his use of the Novo Fogo Barrel Aged Cachaça) and we think you should give this a look.

This Amazon Original movie features Brazilian-American musician, director, and actor Rudy Mancuso (16M followers) and actress Camila Mendes (24M followers) as they discover music, love, and Brazilian culture in New Jersey. Their love for Caipirinhas becomes a theme throughout the movie, and you’ll catch the Novo Fogo bottle in various scenes. (P.S. We didn’t pay for this!)

Novo Fogo was the main focus of The Manual’s story “Bring the Party, Save the Rainforest with Novo Fogo’s Organic Cachaça.” In this article and video, The Manual’s Dan Gaul interviews our Sr. Director of Marketing, Luke McKinley, in a fun and informative collection of Novo Fogo highlights.

For National Rum Day on WBTV, College Hughes of Growler’s Pour House in North Carolina took the time to speak about rum’s cool cousin, cachaça. She goes on live TV to demonstrate how to make the perfect caipirinha.

Colleen Hughes won our Chilled Competition in 2022 and visited the Novo Fogo distillery with us in 2023.

Shortly after the launch of our partnership, the band visited our home town in Brazil, Morretes. Watch this short video to learn about their immersion of all things Novo Fogo.