Sofi Tukker shaking drinks with Novo Fogo Cachaça

Introducing Novo Fogo’s Chief Alegria Officers (ChAOs)!

Novo Fogo welcomes the Grammy-nominated tropical dance music superstars SOFI TUKKER as partners in the business and global brand ambassadors!

In their new roles as Novo Fogo’s Chief Alegria Officers (ChAOs), Sofi Tukker’s eponymous duo Sophie Hawley-Weld and Tucker Halpern will share the joy of Novo Fogo with the global joy storm of music-lovers known as “The Freak Fam” – and each of you!

The partnership draws inspiration from Sophie’s time spent living in Rio de Janeiro, Tucker’s passion for sports, and their joint appreciation of Brazilian music, language, culture, energy, and human and environmental diversity.

As our family is growing, we want to share with the world the amazing positive energy that comes from blending integrity with joy. We hope you can join us!

Follow Sofi Tukker

“Tuck loves cachaça, and while I don’t drink, I’m still at the same party, and we’re both having the best time. What’s amazing about Novo Fogo is that it’s about so much more than cachaça and spirits. They are a powerful rainforest preservation steward, and we’re so excited to be enthusiastic participants in their reforestation project, The Un-Endangered Forest.” – Sophie

“We are so excited to announce our partnership with Novo Fogo. We have a lot in common. We share a love of Brazil and core values of fun and environmentalism. Cachaça is my favorite drink, and we’re excited to help introduce this classic Brazilian spirit to more people around the world.” – Tucker